OC Digital Advertising Agency
XY Towing LLC
How OC Digital Advertising turned around a struggling towing business with targeted SEO and optimized Google Ads
Our Approach & Solution
XY Towing came to us facing challenges that hindered their growth: high marketing costs, poor lead generation, and an outdated website. Javier, the owner, needed a fresh start to keep his team busy and his trucks rolling. Here’s how OC Digital Advertising’s tailored strategy got his business back on track.
Approach Steps:
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Website Migration & Redesign
We migrated XY Towing’s website to a premium server for enhanced performance and revamped the site’s user experience. Visitors can now navigate effortlessly and quickly find the information they need, leading to more inquiries and conversions. -
Comprehensive SEO Strategy
Our team implemented on-page, off-page, technical, and local SEO, making XY Towing more visible to potential customers searching for towing services in Golden, CO. This multi-faceted approach increased organic search rankings, helping attract more qualified traffic. -
Custom Google Call Ad Campaigns
Using targeted keywords and a call-only ad strategy, we built campaigns focused on generating direct calls. This approach maximized XY Towing’s ad budget, ensuring higher-quality leads while keeping acquisition costs down.
Featured Results & Outcome
- 300% Increase in Organic Traffic: Over six months, our SEO work resulted in substantial traffic growth, driving more visitors organically.
- Ad Performance:
- 705 Qualified Calls (lasting over 60 seconds)
- 38,800 Impressions and 1,580 Clicks
- Cost per Client reduced to $47 – a 300% reduction in client acquisition costs.
- 220% Improvement in Ad Campaign Performance: Compared to the previous six months, the ad campaigns we built yielded significantly better results. As the busy snow season approaches, these numbers are expected to improve further, supporting continued business growth.
Conclusion
“Before working with OC Digital, I was unsure where my business was headed. Now, I’m not only back on track but on my way to the best year yet. Thank you, OC Digital!” – Javier, Owner of XY Towing
Conclusion
XY Towing has experienced a remarkable transformation, thanks to OC Digital Advertising. By optimizing their digital presence and ad strategy, they’re now a trusted local provider in Golden, CO, helping people get back on the road quickly and safely. We’re proud to support XY Towing’s growth and look forward to an even brighter future together.
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